Using Brochures to Market Your Business

Even in this age of online advertising, a printed brochure can be a powerful marketing tool for your business. When you’re considering new ways to spread the word about your organization, think about the advantages of using professionally printed brochures:

• Cost-effective – When you own a small business with a tight budget, you need to make every dollar count. Getting great-looking brochures printed in bulk allows you to maximize your advertising budget.
• Informative – Compared to internet or print ads, where you have limited space to highlight only one or two aspects of your business, brochures provide more room for you to familiarize your potential customers with all of your products and services.
• Portable – Whether you’re on a sales trip or at a trade show, brochures are an effective way to educate people about your organization when you’re on the go. Clients can take your printed materials with them so they have a tangible, informative reminder of your business.
• Focused – Unlike many other forms of advertising, your brochure doesn’t have to share space with ads for other businesses. By focusing solely on what your organization has to offer, your brochure will have your audience’s undivided attention.