In a world of online shopping, many
companies rely on digital product listings as opposed to traditional
catalog orders. While print catalogs are not as prevalent as they
used to be, there are numerous ways a company may leverage print
catalog orders to their benefit.
When you work with a professional print
company, you have the ability to create a catalog that will help your
business grow through traditional mailing. Learn about various ways
to take advantage of a print catalog, how to integrate the catalog
for online sales, and ways to help the catalog stand out to
consumers.
1. Specific Product Focus
One of the main highlights of any
shopping catalog is the cover. With the cover of a catalog, you have
the ability to showcase a specific product you are promoting or want
to sell more of. For example, you may choose to put your best-selling
product on the cover of the catalog to help entice customers to look
at the popular product and check out the other options.
A specific product focus may highlight
a new and innovative product to catch a person's eye. You may have
various licensed products to help draw attention as well. For
example, a catalog cover with a popular cartoon character product may
draw more attention than the standard product with just a color or
pattern.
A high-quality printed cover is key to
actually getting customers to open up the catalog and get a good look
inside.
2. Online Coupons and Incentives
As you plan out a product catalog, one
of the key aspects will be to get customers to transition online and
order directly through the website. One way to help with the
transition is by offering catalog readers special coupons and
promotions.
The various coupons will allow anyone
who uses the catalog to get a percentage off or other discounts like
free-shipping. You have the option to print the catalog with pull-out
coupon codes or to print the coupons directly on the catalog.
3. Direct Mailers
Catalogs are great to package along
with online orders you send out, but also work well for direct
mailing to your customer base. Directly mailing a catalog to customer
will help get the catalog in their hands when they check the mail.
Seeing the cover and possible coupons will help ensure they keep the
catalog and look through it.
When you choose to do direct mailers,
you may focus on specific areas. For example, if your company sells a
lot of cold-weather accessories, then you may want to ship directly
to colder regions of the United States so those potential customers
take advantage of the offer.
Direct mailers may also include some
add-ons to help entice customers to flip through the catalog. For
example, a catalog aimed at children may include a sticker sheet,
coloring pages, or fun activities for a child to complete. A printing
company can help implement these features for your company.
4. Seasonal Options
Along with a general year-round catalog
for your business, you have the opportunity to take advantage of
different seasons. For example, many families and children still
enjoy the tradition of flipping through a toy catalog around
Christmas.
Base your catalogs around the seasonal
events to get more people to look through and possibly place orders.
Besides winter holidays, you have the option to promote summer
activities, Halloween, or the arrival of spring.
The cover and first pages of the
catalog should reflect on the theme so customers will easily find the
products that apply to season you are catering towards. The seasonal
catalogs also give you a chance to include coupon codes that work for
the specific period of time. For example, you may include a discount
code like "SPOOKYCATALOG" for a Halloween discount.
For more information on our
professional printing services, contact us at InkSpot
Printing. We can help plan and execute a professional catalog
that will reach your customers directly.
