Graphic design is often overlooked when
you are working on boosting your business, but it is a huge part of
marketing that needs to be used correctly. If you need to improve
your business' image, check out these three reasons to hire a
professional graphic designer.
1. It's Fast and Affordable
If you're running a business, you
already have a lot of hats to wear, and adding one for graphic design
only slows you down. Balancing your time between these projects and
responsibilities is difficult, so you may not even have much time to
work on the site. A professional graphic designer only has one job:
to design your website, flyers, and pamphlets, so they can get the
work done much faster.
Trying to do your own graphic design
can actually become costly, especially if you end up wasting a lot of
time trying to design a site or flyer that falls flat. A graphic
designer isn't free, but on average, you'll pay about $65
to $75
an hour. Business stationary may cost as little as $30 to
$450 for a custom design, and a folding brochure may be as little as
$300 to $600. Naturally, the more complex the project, the higher the
cost.
Because there are so many freelance
graphic designers and students who are just trying to build up their
portfolio and gain experience, you may be able to find services for
much cheaper. Of course, make sure you get plenty of looks at their
portfolio to ensure they are up to the task, especially if you have
particularly complicated projects.
2. It Improves the First Impression
of Your Business
Your business' first impression
matters, and in many cases, the first impression may be a flyer,
brochure or website. For example, a potential costumer may come home
to find a flyer for your business on their door. If this is the first
time they've heard of you, they will likely judge your company off
the information and images on the flyer.
Imagine there are spelling errors and
overused stock images on your site or flyer. Customers are going to
develop a negative first impression. These sloppy mistakes, whether
you like it or not, represent your overall business. If you can't
even spell everything correctly on your website, customers may fear
the rest of your business is just as sloppy.
Of course, one of the most important
things to do before you hire any graphic designer is plan what you
want. Make sure to give them all this information right away, so they
don't end up making a logo or flyer that does not represent your
business, core values or mission statement.
3. It Keeps Everything Consistent
The most well-known brands are
consistent in their marketing and branding. This includes basic
factors like font type, font size, spacing and your logo. However,
this can include more subtle factors, such as the types of colors to
use, what interfaces to add, good patterns, etc. Whether customers go
to your site, store or are just looking at a pamphlet, they should
see consistency throughout it all.
When done correctly, this consistency
can drastically boost your brand awareness. Think of all the
best-known brands like Nike. They are so consistent in their
marketing that you can recognize them simply by the "swoosh."
Like Nike, you want customers to think of you just by seeing
something small like a logo or image.
In addition, consistency makes
customers feel safe because everyone likes consistency. Consistency
lets customers know what to expect each time they come back. Without
consistency, customers can't anticipate that you will continue to
meet their needs, so they'll choose your competitor.
A good graphic designer can drastically
improve your business, making customers want to come back. If you
would like to know more about how graphic design can help your
business, or if you want a quote, contact
us
at InkSpot Printing today.
