The addition of delivery service to your business comes with a lot of benefits. You can expand your customer base, reach out directly to consumers, and improve your business during times when customers are not coming to stores in person. As you introduce or expand a delivery service, learn how custom printed products can help with the process.
Each printed product serves a specific purpose. Consider using one or more of these products as you promote your delivery options.
1. Car Magnets
When a car approaches a home or another business, let the people know who is coming with a custom car magnet. Magnets are a better option than bumper stickers or window decals because you may rotate delivery drivers and can easily swap a magnet from one car to the next. The magnets should feature your business name, contact information, and logo.
Feature text like "Delivery" or "Delivery Driver." Ideally, the magnets would go on the car door and you can order oversized magnets with easy visibility. In some cases, you may want to feature a magnet on each side of the car so people can see the design from both directions.
In most states, the use of magnets for business use is perfectly legal, but you should check your local laws to see what classifies as a business or personal vehicle.
Your drivers represent your business, so you could add an informational contact magnet to the back of their vehicle. These messages are seen on many business vehicles. Text may include "How's My Driving?" or "Report Any Reckless Driving Issues" with a dedicated phone number underneath.
The back car magnet acts as a deterrent for reckless driving and will keep drivers considerate as they represent your company.
2. Parking Lot Signs
The key to successful delivery is ensuring products arrive quickly and on time. If your delivery driver is constantly looking for a parking spot at your own business, then you may run into issues. A print company can create a custom sign to designate a parking spot for the delivery driver.
Connect the sign to its own post or weighted base, or attach the sign to the side of a building in front of the spot. Keep the sign simple. Feature your business logo and a message like "Delivery Driver Parking Only."
If you have specific windows where you offer delivery, then add in the delivery hours as "1 PM - 9 PM" on the bottom of the sign. The addition of the times will keep the available space open for others during times when delivery is not offered.
3. Promotional Postcards
Promoting a new delivery service is all about awareness. If customers can order delivery from the comfort of their own home, they need to know the service is available. Promotional postcards offer a direct-to-consumer approach. The postcard can feature a ton of content in a small space.
Use the postcards to introduce the delivery service and highlight some new products. Offer discounts for first-time delivery customers. The discounts can include a special code customers can use when they order online. You could also feature a vintage cutout coupon that customers could present to delivery drivers when they have an order delivered.
4. Window Graphics
Another way to promote a delivery service is with window graphics. Large custom decals can feature text like "Delivery Now Available" or "Order Delivery". The text can include a phone number or website for contact information. The font and color design should match your business's.
New decals feature long-lasting graphics that will not fade in the sun. If you have windows that face different streets, then consider decals for each window so potential customers can see the message no matter which street they travel on.
Order your custom print products from our professionals at
InkSpot Printing. With some planning and execution, you can make your delivery service a success right from the start.
